On BrandTales, we go beyond campaigns and balance sheets to uncover the human side of brands — the struggles, the sparks of creativity, and the defining moments that shaped them. This is where entrepreneurs, creators, and brand custodians share the chapters of their journey that the world rarely hears, but everyone can learn from.
How Linc is Quietly Building an Empire Nobody Saw Coming Ft. Mr. Deepak Jalan
Linc Pens. A brand born in 1976 in Kolkata. Today, its flagship product Pentonic sells close to 30 million pens a month across India and 50 countries worldwide. And it all started with a brief to a Korean designer: make something minimalistic that looks like no pen in the world.
Suhrita Majumdar is an IPR lawyer by profession. BrandTales is a passion project that grew from her work in intellectual property and her deep interest in how brands are built, protected, and ultimately recognised for what they stand for.